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Consumer Products

Fisher-Price, Nickelodeon blaze into NY Toy Fair

Fisher-Price and Nickelodeon are introducing a toy line based on the network's new preschool series Blaze and the Monster Machines at Toy Fair in New York.
February 13, 2015

Fisher-Price and Nickelodeon are introducing a toy line based on the network’s new preschool series Blaze and the Monster Machines at Toy Fair in New York.

The lineup features plush, vehicles, play sets and a die-cast collection for the CGI-animated series that follows eight-year-old driver AJ and his monster truck Blaze as they explore and learn about the world around.

Monster Dome Playset_for pressProducts targeting kids three and up will be available at select retailers starting in May, with a full nationwide rollout in August.

Since launching in October 2014, the 20 x half-hour series created by Jeff Borkin (Team Umizoomi) and Ellen Martin (Bubble Guppies) has consistently been number one in its weekday 10:30 a.m. timeslot, and it is the top preschool show for boys aged two to five.

Nickelodeon says it is the first series to comprehensively cover all areas of STEM.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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