Descendants
Consumer Products

Hasbro, DCP doll up Descendants toy line

Hasbro and Disney Consumer Products are teaming up for a line of dolls, accessories and role-play items for the summer premiere of Disney Channel original live-action movie Descendants.
February 12, 2015

Hasbro and Disney Consumer Products are teaming up for a line of dolls, accessories and role-play items for the summer premiere of Disney Channel original live-action movie Descendants.

The product line targeting tweens is based on the teenage offspring of classic Disney villains and heroes. It will be available at US retailers this summer to accompany the film’s debut, which is being promoted across The Walt Disney Company.

Directed by Kenny Ortega (High School Musical) and written by Runaway Bride scribes Josann McGibbon and Sara Parriott, the adventure-comedy stars the progeny of Maleficent, the Evil Queen, Jafar and Cruella de Vil.

Their descendants Mal (Dove Cameron, Liv and Maddie), Evvie (Sofia Carson, Faking It), Jay (Booboo Stewart, Twilight) and Carlos (Cameron Boyce, Jessie, Gamer’s Guide to Pretty Much Everything) have been imprisoned on a forbidden island, but the benevolent teenage son of Beauty and the Beast’s King Adam and Queen Belle, who is about to take the throne, offers them a chance at redemption.

For his first proclamation, he decides to let the trouble-making teens re-enter the kingdom on the condition that they attend prep school with the teen descendants of the Fairy Godmother, Sleeping Beauty, Rapunzel and Mulan.

 

 

 

 

 

 

 

 

 

 

 

 

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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