A new partnership between Scholastic UK and London-based SuperAwesome will see the publishing powerhouse tap into the world’s largest kids advertising network to find the next generation of authors and IP creators.

Marking a shift in the conventional ways publishers and authors connect, SuperAwesome will scour its extensive databases to hook Scholastic up with media, animation and indie game developers for publishing and licensing opportunities.

Scholastic and SuperAwesome’s Insights team, whose subscription reports are a go-to for top consumer brands following kids trends, will also test out new content concepts and initiatives for books.

SuperAwesome reaches more than 200 million kids per month and is a hub where global developers can safely monetize kids-targeted apps, games and websites, while Scholastic has published several bestselling series, including The Hunger Games and Captain Underpants.