Wales-based Bon Bon Buddies has unveiled a new line of construction-based collectible confectionery featuring Barbie, Super Mario and Despicable Me 2.
The trio of licenses will be the face of the licensee’s new Suprize Qubes building block-shaped range. Inside each block is 10 grams of flavored candy, three character stickers and two push-out-and-build characters.
Each line of collectible blocks—Barbie (pink), Super Mario (blue) and Despicable Me 2 (yellow)—will have 24 stickers and 12 standees for kids to collect. The blocks connect and can be built in different directions.
Barbie and Super Mario are designed for kids five and up, while Despicable Me 2 is targeting kids aged four and older. The suggest retail price for all three is £0.99 (US$1.50), and they will be available at retail across Europe and the Middle East at the end of the month.