star wars
Consumer Products

A-list licensees line up for Star Wars

Nuremberg Toy Fair goers got a sneak-peek at Disney Consumer Products' global licensee lineup for the highly anticipated Star Wars Episode VII: The Force Awakens, which bows on December 18.
January 29, 2015

Nuremberg Toy Fair goers got a sneak-peek at Disney Consumer Products’ global licensee lineup for the highly anticipated Star Wars Episode VII: The Force Awakens.

Hasbro, The LEGO Group, Mattel, Jakks Pacific and Rubies are the big names leading the film’s consumer products line, which includes an assortment of action figures, role-play items, play sets, diecast vehicles, costumes, and more.

The Disney Store and DisneyStore.com will also carry exclusive collectibles, diecast action figures, role-play and other items.

Directed by J.J. Abrams, the latest Star Wars installment takes place roughly 30 years after Star Wars Episode VI: Return of the Jedi and is the first in the third trilogy for the franchise.

A teaser trailer for the film released on November 28, 2014 has already garnered more than 55 million views on You Tube.

Harrison Ford (Hans Solo), Mark Hamill (Luke Skywalker) and Carrie Fisher (Leia Organa) return in Star Wars Episode VII: The Force Awakens, which opens in US theaters on December 18.

 

 

 

 

 

 

 

 

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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