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Consumer Products

AGP signs more fashion licensees

American Greetings Properties has announced a trio of new partners for its Care Bears, Strawberry Shortcake and Madballs franchises.
January 19, 2015

American Greetings Properties (AGP) has announced a trio of new fashion and apparel licensees for its Care Bears, Strawberry Shortcake and Madballs properties.

UK-based Juniors apparel label Iron Fist is designing a Care Bears collection (shirts, sweaters, dresses, bags and shoes), which will be available through its e-tail site and at other specialty retailers in the US this spring.

AGP is also teaming up with North Carolina’s Socks and Accessory Brands Global for all three properties on a range that includes socks, tights, leg warmers, boot cuffs, boot liners and a non-slip socks. Expect to see the products at mass and mid-tier retailers, as well as shoe stores, across the US for the back-to-school season. The Madballs merch will also be headed to Canada.

Finally, New York-based Buckle-Down is manufacturing belts, buckles, wallets and accessories featuring Care Bears characters for the tween, teen and young adult markets that will be available at US and Canadian retailers this winter.

 

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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