Consumer Products

Shopkins scoops up three more licensees

The licensing program for Australia-based Moose Toys' girl-targeted Shopkins IP continues to grow. Its UK agent Bulldog Licensing has lined up three new partners.
January 15, 2015

Australia-based Moose Toys’ grocery store-themed girls property Shopkins has bagged three new licensees (games, posters and amusement plush).

A poster line from Pyramid is already in the UK and Ireland, while Winning Moves is gearing up to launch its Shopkins products with Top Trumps card games in global markets this spring. Top Trumps plans to follow the release with more game products for EMEA and Asia Pacific.

In addition, Whitehouse Leisure is rolling out plush and key chains for European amusement channels in mid-2015.

Existing licensees for the cute-and-tiny collectibles include Pedigree Books, DJ Murphy magazines and Scholastic. Flair distributes the toys in the UK for Moose.

Bulldog Licensing closed these deals and reps the brand in the UK. The agency is also in advanced talks with licensees for back to school, stationery and apparel products.

As numbers on Shopkins’ YouTube and social media channels continue to soar, scoring more than eight million views to date, it’s tracking as Moose Toys’ biggest export ever.

This past December, Shopkins scored a slew of licensees in North America, where it’s repped by The Licensing Shop, ranging from games and candy to crafts and fashion accessories.

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.


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