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Penguin inks publishing deal for Hey Duggee

Penguin has locked up the global publishing rights for UK pubcaster CBeebies' new preschool series Hey Duggee.
December 18, 2014

Penguin has locked up the publishing rights to UK pubcaster CBeebies’ new preschool series Hey Duggee.

In a licensing deal that encompasses global book rights in all languages, Penguin will launch a range of titles at UK retailers next summer. Published under the Ladybird imprint, the upcoming Hey Duggee line includes picture, activity and novelty books.

Hey Duggee was created by London-based Studio AKA for CBeebies and BBC Worldwide. The show is based on a children’s playgroup called The Squirrel Club, run by big friendly dog Duggee. BBC One comedian Alexander Armstrong narrates the 52-ep series, starring alongside a cast of children who voice the main roles.

The new series kicked off with a special Christmas episode on December 17 on CBeebies and it is primed for a full launch in January.


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