Copied from Playback - AngryBirds_Classic_TitlePicture
Consumer Products

Rovio localizes Angry Birds soft drink license in Russia

Flying into new beverages: The Angry Birds are gearing up to make a splash in Russia with a new beverage partner in the new year.
December 16, 2014

The Angry Birds are gearing up to make a splash in Russia with a new beverage partner in the new year. Rovio Entertainment has struck a deal with Baltika Breweries, a part of the Carlsberg Group, to roll out four new Angry Birds soft drink flavorsRed (tropical), Chuck (orange), Bomb (cola) and Minion Pig (apple-pear).

Angry Birds soft drinks have been in the Russian market since 2012 as an imported product distributed from Finland. But localizing the license should help strengthen the property’s domestic presence on beverage shelves.

The new line will feature a fresh can design that includes award codes to unlock Angry Birds games content. According to Rovio, the property’s global consumer products program now has more than 400 licensees, generating over US$2 billion at retail in 153 countries.

This latest licensing news comes as Rovia announces that its video streaming platform, ToonsTV, has surpassed four billion views, reaching its biggest audiences in the US, the UK, China, Mexico and Russia.

About The Author

Menu

Brand Menu