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The Nick Jr. app goes live

First announced at the net's upfront presentation in March, the new free app for preschoolers is now available for iPads in the US, featuring more than 100 pieces of short-form content along with educational activities.
December 12, 2014

Following a successful rollout of the Nick App, which has amassed more than 11 million downloads globally since launching last year, Nickelodeon is releasing its preschool offering first announced at its upfront presentation in March.

The new Nick Jr. App will be available for free, initially for iPads. Features include a variety of interactive content, like simulcast streaming of the Nick. Jr channel and commercial-free, on-demand episodes made available through TV Everywhere.

Additionally, the app offers a variety of educational activities, alphabet buttons that trigger pop-up surprises and more than 100 pieces of short-form content like music videos, mashups and exclusive first-looks.

Designed specifically for preschoolers, the branded platform sports a grid-style interface and movable tile layout, making it easy for little fingers to scroll through content. It also aims to boost STEM learning and reading, motor and problem-solving skills.

To date, Nick has launched more than 20 preschool apps, including chart-topping titles like PAW Patrol Rescue RunWallykazam! Letter and Word MagicBubble Guppies Animal School Day and the award-winning Nick Jr. Draw and Play.

Its roster of preschool apps mirrors Nick Jr.’s curriculum-driven programming lineup, which features series like PAW PatrolDora and Friends: Into the City!, Blaze and the Monster MachinesWallykazam! and Bubble Guppies.

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