American TV network ION Television is moving its Qubo kids programming block from Friday mornings to Sundays, complete with a new lineup of shows. Starting January 4, kids will be able to watch series like Dive Olly Dive (pictured) on the new Qubo Kids Corner.
The three-hour programming block will feature educational and informational series Dive Olly Dive, Harry and his Bucket full of Dinosaurs and Doki, airing back-to-back from 9 a.m. to 12 p.m. ET/PT. The Sunday morning block is focused on promoting literacy, reinforcing important values and teaching relatable life lessons.
According to ION, the move to Sundays was based, in part, on recent Nielsen data that revealed viewing by kids two to 11 is significantly higher on Sundays (64%), with more than eight million kids watching TV on Sunday mornings.
ION Television is supporting the new block with a dedicated media buy featuring cross-channel promotion and a digital spend that includes banner webpage takeovers and video.
The programming lineup for Qubo Kids Corner starts with two half-hour episodes of Harry and his Bucket full of Dinosaurs from 9 to 10 a.m. ET/PT; followed by two 30-minute eps of Doki from 10 to 11 a.m. ET/PT with Dive Olly Dive taking the 11 a.m. to 12 p.m. ET/PT spot.