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Consumer Products

Peppa Pig’s presence grows in Asia

On the strength of stellar ratings in several Asian countries, Entertainment One Licensing (eOne) has sewn up multiple new deals in the region for its hit preschool property Peppa Pig and appointed a new territory manager.
November 27, 2014

On the strength of stellar ratings in Hong Kong, Singapore, Korea, Taiwan and Thailand, Entertainment One Licensing (eOne) has sewn up multiple new deals for its hit preschool property Peppa Pig.

Singapore’s OKTO and Taiwan’s Yoyo TV have both snapped up season five of the series produced by Astley Baker Davies, while Nickelodeon has inked a pan-regional deal that will see seasons one through six (208 x five minutes) air on its Nick Jr. channels in multiple Asian territories.

The series is also taking off with Asia’s largest airline, Cathay Pacific, which is licensing a half-hour compilation of Peppa episodes from season one for its inflight entertainment service.

For fans of digital content, seasons one and two have just launched in Korea via apps available at the Apple Store and Google Play.

On the consumer products side, PPW is now repping the brand in Hong Kong and Taiwan. The licensing agency joins Global Brands Group (South Korea) and Media Link (Vietnam, Thailand, the Philippines and Singapore) as the IP’s agents across Southeast Asia.

To further expose the Peppa brand in Hong Kong, eOne has also hired former HIT exec Candy Ho as its senior territory manager for the region. Ho will report to eOne’s heads of international sales and licensing.

The deals follow the successful launch of a Peppa Pig toy range in Hong Kong in June that was supported by a large, fully branded interactive space in the city’s massive New Town Plaza shopping center.

Peppa book sales have also been soaring in the region, according to English-language publishing partner Penguin Books.

eOne is currently in negotiations to sign more local licensees and potentially launch a series of live events.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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