Tech giant Google’s Chromecast streaming device continues to expand its presence in the kids space. This week, it signed on seven new apps, including family-friendly offerings from Nickelodeon and Sesame Street GO, the new SVOD service from Sesame Workshop.

Users can stream content from the kids apps to their connected TVs using the US$35 device.

It’s no secret that streaming devices are rising in popularity. According to recent stats from The NPD Group, six million US homes over the past year purchased streaming devices, boosting overall device ownership to 17% of internet-enabled households.

Earlier this year, Chromecast licensed the PBS KIDS Video app as the device’s first kids content portal, which launched in June.

Chromecast also added family-friendly games earlier this year, including Wheel of Fortune and classics like Hasbro’s Monopoly Dash, Scrabble Blitz, Connect Four Quads and Simon Swipe.

In terms of adult-targeted programming in this round of pick-ups, Chromecast is adding Viacom-owned Comedy Central, the TuneIn app for international radio and podcasts, and movie and TV streaming services Epix, YuppTV and Encore Play.