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SuperAwesome charts US, Southeast Asia expansion

The London, England-based kids marketing platform is opening offices stateside in New York City, and in Southeast Asia.
November 21, 2014

London, England-based kids marketing platform SuperAwesome is expanding its global presence, with offices opening in the US and Southeast Asia.

A State-side office—currently hiring for various positions—will soon open in New York, building on the company’s existing US presence that stems from its acquisition of L.A.-based mobile ad network MobiGirl Media earlier this year.

Plans are also in place to expand into Southeast Asia through a new joint-venture formed with venture capital firm Inspire Ventures. Initially to be based in Bangkok, Thailand, SuperAwesome Asia will focus on Thailand, Vietnam, Indonesia and the Philippines, countries with some of the fastest-growing internet populations. SuperAwesome Asia is currently hiring in both Thailand and Vietnam.

It’s a lucrative move for the marketing platform, as Southeast Asia has one of the largest concentrations of young mobile users. According to Mobile Marketing Association’s The Mobile Internet Consumer: Southeast Asia 2013, more than half of mobile internet users in this region are under 24 years old.

As for SuperAwesome, its COPPA-compliant ad network reaches close to 200 million kids each month. Used to provide safe ads to young audiences, the company’s clients include heavyweights such as Hasbro, LEGO, Warner Bros, OMD, Carat, Mediacom and more than 150 others.

 

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