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Angry Birds attractions to land in China

Rovio Entertainment continues to expand its footprint in China with plans to open nine new attractions in the country by 2018.
November 13, 2014

On the heels of announcing Angry Birds Stella’s move into China, Rovio Entertainment is continuing to slingshot its IP into the country.

The Finnish developer is partnering with China’s Guogou Group to open nine Angry Birds attractions by 2018, starting in the province of Anhui.

With one of the world’s fastest-growing theme park markets, and a mobile gaming sector worth roughly US$1.1 billion in Q3 2014 (according to stats from market research firm iResearch), there is significant revenue potential in China for Rovio.

Last week, the Angry Birds creator announced a deal with Chinese internet giant Alibaba and Shanghai Media Group to build Angry Birds Stella’s presence across TV and Android platforms in the country. This is also not Rovio’s first foray into theme parks. Earlier this year, it announced an Angry Birds-themed activity park is set to open in the Mall of Qatar, it already has attractions already installed in a number of countries including the US, the UK, Spain and Finland.

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