Jakks
Consumer Products

Jakks Pacific sets up new joint-venture in China

With their new joint-venture, toyco Jakks Pacific and entertainment group Meisheng Culture & Creative Corp. are taking Jakks products into China.
November 11, 2014

With their new joint-venture, toyco Jakks Pacific and Chinese entertainment and cultural production group Meisheng Culture & Creative Corp. are taking Jakks products into China.

The JV includes a subsidiary in the Shanghai Free Trade Zone that will sell, distribute and market selected licensed and non-licensed Jakks products (including dolls, plush, role-play, action figures, costumes, seasonal items, technology and app-enhanced toys) in various territories throughout China.

The international expansion comes as Jakks Pacific posted a bump in revenue for its third quarter, largely attributed to stellar sales of its Frozen Snow Glow Elsa doll and other Disney licensed products.

China has received much attention of late from the kids entertainment industry. In the last week, both Rovio Entertainment and DHX Media announced new forays into the country.

 

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