LBX -- Trends Poster 2014-11 High Res
Consumer Products

LBX makes US licensing push

Following the stateside launch of Japanese animated series LBX (Little Battlers eXperience) on Nicktoons this past summer, Santa Monica-based Dentsu Entertainment USA has signed on three new licensing partners for the IP.
November 4, 2014

Following the stateside launch of Japanese animated series LBX (Little Battlers eXperience) on Nicktoons this past summer, Santa Monica-based Dentsu Entertainment USA has signed on three new licensing partners for the IP.

Targeting specialty retailers, gift and toy stores nationwide, the US-based LBX program is rolling out later this month and into December. On-board are Fifth Sun for boys apparel (SRP US$8.99 to US$59.99), Trends International for a line of LBX posters (SRP US$4.99 to US$9.99), and Zwyer Industries, which has created a hardcover art book (SRP US$25) featuring images from the animated series for sale at comic book stores nationwide and online.

The new licensees join existing master toy licensee Bandai America, which picked up the license to create a line of LBX toys, including the LBX SprüKits action figures, in 2012.

Created by Akihiro Hino, LBX is set in the year 2050, when kids use mini-customizable robots to do battle. The series has met with ratings success in Japan, with more than 100 episodes airing on TV Tokyo. Dentsu has since adapted the series for US broadcast on Nicktoons, where it airs every Sunday at 10:00 am ET.

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