PBS KIDS and Whole Foods Market are teaming up to sell the pubcaster’s new line of educational and eco-friendly toys exclusively at the US-based grocery chain.
As of this week, the toy line will be available in the retailer’s Whole Body department. Aimed at kids six months to three years, products include race cars made from recycled milk bottles, wooden vehicles made with local wood in Vermont, shape sorters and stackers, plush animals made with phthalate- and PVC-free materials, and organic t-shirts and onesies.
Each product is produced with safe, non-toxic materials and inks, and all packaging is made from recycled materials. Many of the toys are manufactured in the US from sustainable materials.
A full 100% of PBS KIDS’ net proceeds from the toys are earmarked for programs that foster children’s educational development, while Whole Foods is donating 1% of total sales (up to US$25,000) to Whole Kids Foundation, which is dedicated to improving kids’ nutrition and wellness.
This isn’t the first time the two companies have joined forces. Last year, they formed a healthy eating partnership with in-store and online resources to support kids’ nutrition.
In addition to finding the new line at the supermarket, consumers can purchase products online at shop.pbskids.com.