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Consumer Products

Dora and SpongeBob head to personalized books

Nickelodeon has forged a licensing deal with children's book platform Put Me In The Story to create personalized titles featuring Dora the Explorer and SpongeBob SquarePants.
October 30, 2014

Nickelodeon has forged a licensing deal with children’s book platform Put Me In The Story to create personalized titles featuring Dora the Explorer and SpongeBob SquarePants.

Dora’s Birthday Surprise! and Happy Birthday, SpongeBob! are now available in print (US$29.99) at www.putmeinthestory.com and via the free Put Me In The Story iOS app as an in-app purchase (US$4.99).

The books make kids the star of the story by featuring individual names in the text, and digital versions are interactive. Other licenses available on the platform include Sesame Street, which joined last year. As for Nick, two additional titles featuring Bubble Guppies and Dora, respectively, will be released in 2015.

Put Me In The Story launched in November 2012 as an imprint of Naperville, Illinois-based independent publisher Sourcebooks.

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