It would appear that Elsa has done it again. Strong sales of the Frozen Snow Glow Elsa doll have helped California-based toyco Jakks Pacific post higher sales for the period ending September 30 than the year prior.
With sales up for its Disney licensed products—particularly Frozen—Jakks Pacific posted net revenues of US$349.4 million for the third quarter, up 12% from the US$310.9 million generated in 2013. It’s also a marked improvement from Jakks’ second quarter in which the toyco reported an overall loss of US$9.1 million.
Other items boosting Jakks’ sales include Disguise Halloween offerings, Nintendo plush and figure products, and licensed Star Wars large-scale figures.
Jakks is anticipating the upward trend to continue for the key fourth quarter. A number of its products have been included on retailer holiday hot toy lists from Toys ‘R’ Us and Target, Walmart, Kmart and Amazon.
On the whole, it’s shaping up to be a better year for Jakks. Last year saw falling profits and a company-wide restructure. But for the first nine months of this year, Jakks is reporting a net income of US$18.7 million, compared to a net loss of US$37.8 million in the first three quarters of 2013.