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Imira inks deals with Scholastic, BabyTV

Just ahead of MIPCOM, Spain's Imira Entertainment has closed major distribution deals with kids publishing giant Scholastic and Fox International-owned channel BabyTV.
October 8, 2014

Just ahead of MIPCOM, Spain’s Imira Entertainment has closed major distribution deals with kids publishing giant Scholastic and Fox International-owned channel BabyTV.

The Scholastic deal brings more than 500 hours of content into Imira’s library, including series such as Animorphs, Goosebumps, Horrible Histories, I Spy, Maya & Miguel, The Magical School Bus, Sammy’s Story Shop and two versions of Stellaluna. Imira will distribute these titles in Latin America.

Meanwhile in Spain and Portugal, Imira will air BabyTV content on its free-to-air and pay channels, as well as representing L&M and publishing rights to all BabyTV brands.

Imira has also sold 39 x six-minute preschool series Cleo (pictured) to TVE in Spain, and Cartoon Network Latin America has picked up season two of  Aurora’s eco-centric animated series Yoohoo & Friends (52 x 11 minutes) for its Caribbean and Latin American channels.

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