Super Interactive Annuals3
Consumer Products

Pedigree Books gets a boost of augmented reality

The publisher is partnering once again with Zappar to launch interactive technology in its Temple Run and Angry Birds titles
September 24, 2014

For a second year running, Pedigree Books is teaming up with augmented reality (AR) company Zappar to launch a range of AR-enabled titles, featuring kids properties Temple Run, Angry Birds, Angry Birds Stella and Angry Birds Star Wars.

Using the free Zappar app on iOS or Android, readers can ‘zap’ one of 10 points in each title with their smartphone or tablet camera lens to unlock features such as exclusive content, interactive covers, coloring games and poster creations.

During their first run of AR-enabled annualsĀ in 2013-14, there were more than 800,000 ‘zaps,’ including 150,000 on Christmas Day. The latest ‘Super Interactive Annuals’ are available in the UK at retailers WH Smiths, Argos and Asda for approximately US$13.

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