The world of fruit-slicing ninjas is about to get a complete refresh. Brisbane, Australia-based app developer Halfbrick Studios announced today that it will be revitalizing its Fruit Ninja property for a new generation of users, complete with a rebuilt game and a new web series called Origins.
For the refresh, Halfbrick has rebuilt the hit app-based game from scratch across all platforms, including new features. The update for these new features is set to roll out in early October.
In line with today’s digital-first kids, Halfbrick also created its own Fruit Ninja YouTube channel, and the five-part Origins web series. The webisodes feature new characters in the world of Fruit Ninja, and the first ep is now available to view, featuring new hero Katsuro, as well as the fan-favorite mascot Truffles.
The official Fruit Ninja site has also been redesigned to showcase the new game and web series, and will serve as a hub for all news.
The Fruit Ninja game was first released in 2010, and has since triggered more than 500 million downloads worldwide. The brand refresh falls in line with Halfbrick’s efforts last year to grow its multimedia content, as well as expanding Fruit Ninja’s existing merchandise campaign.