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Consumer Products

Hasbro lets fans become superheroes

The toymaker has partnered with Disney Consumer Products, Walmart and 3D printing company 3DPlusMe to run a new in-store promotion that creates customized action figures featuring individual fans' faces.
September 19, 2014

As a part of Marvel’s new Super Hero September campaign, Hasbro is offering kids the chance to literally become their favorite superhero.

The toymaker has partnered with Disney Consumer Products, Walmart and 3D printing company 3DPlusMe to run a new in-store promotion. Its Super Awesome Me campaign lets kids put their faces onto Captain America and Iron Man action figures via 3D printing.

Kids can visit an in-store scanning station installed at 10 Walmart stores and two Sam’s Club locations in the US, where a 3D face scanner will capture their likeness to create a model. The resulting customized action figure (US$45) will then be available for pickup at the initial location four weeks later.  The promo runs from September 19 to 28.

For the inaugural superhero campaign, Marvel has lined up a full roster of retailers to run in-store events and promotions throughout September, supported by a merchandising program from master toy licensee Hasbro.

With the mini-me superheroes, Hasbro is continuing to pursue personalized products. The toy maker recently announced a partnership with 3D printing marketplace Shapeways that lets fans create 3D-printed toys inspired by Hasbro’s My Little Pony franchise.

 

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