On the heels of announcing an exclusive sales rep for Asia, L.A.-based Genius Brands International is now turning its attention to southern regions. The brand management company has named Miami-based Spiral International, a subsidiary of Etcetera Group, as its exclusive sales agent for Latin America.
Spiral International will now distribute Genius Brands’ animated content across the region, including its properties Baby Genius, Thomas Edison’s Secret Lab, Stan Lee Comics and Secret Millionaire’s Club.
Created in 2005, Spiral International specializes in distributing properties in the Latin American market. Its director, Zasha Robles, will oversee the Genius content distribution. The Lat Am industry vet will report to Andrew Berman, Genius Brands’ recently appointed SVP of global content sales.