Consumer Products

Toys ‘R’ Us and Target unwrap holiday hot toy lists

While TRU undergoes a transformation, Target is doubling down on children's products. See which toys the retail giants expect kids and parents to seek out in the coming months.
September 16, 2014

Months before kids get to open up their gifts sitting under the Christmas tree, major toy retailers are unwrapping their predictions for the hot toys of the season.

While Toys ‘R’ Us has 36 items on its annual holiday list, the Wayne, New Jersey-based retailer further narrowed down the selection with a Fabulous 15 super-list featuring what it predicts will be the “best-of-the-best” and most sought-after items of the season.

Drumroll, please.

TRU’s Fabulous 15 are:

  • Charmazing Color Me Up! (Wooky Entertainment Inc.)
  • Disney Frozen Snow Glow Elsa (Jakks Pacific, Inc.)
  • Doc McStuffins Get Better Talking Mobile (Just Play)
  • FurReal Friends Get Up and Go Go My Walkin’ Pup (Hasbro)
  • Hot Wheels Street Hawk Remote Control Flying Car (Mattel)
  • Imaginext Battle Rover (Fisher-Price)
  • LeapTV (LeapFrog)
  • Lego Fusion Town Master (Lego Systems Inc.)
  • Little Live Pets Bird Cage Love Birds Double Pack (Moose Toys)
  • MAX Tow Truck (Jakks Pacific, Inc.)
  • Mutant Mania Mutant Masher  (Moose Toys)
  • Skylanders Trap Team (Activision Publishing, Inc.)
  • Teenage Mutant Ninja TurtlesStretch ‘N’ Shout Leonardo (Playmates Toys)
  • Transformers Stomp & Chomp Greimlock (Hasbro)
  • Zoomer Dino (Spin Master)

Toys ‘R’ Us is banking on a big holiday season to help turn around the company’s fortunes. The company recently unveiled its “TRU Transformation” strategy, which includes several key exec appointments, new loyalty programs, and better in-store navigation. TRU’s full list of 36 hot toys can be seen here.

Target is also looking to turn around its fortunes, and a newly appointed CEO is making major changes throughout the aisles. Among the categories to receive extra attention (and shelf space) are children’s products.

Target’s top toy list includes several exclusives, such as Disney Frozen My Size Dolls, Kinetic Sand Island Fun Playset and Lego Friends Jungle Tree Sanctuary.

For non-exclusive toys, the retailer highlighted the Barbie Fashion Design Maker, BOOMco.’s Rapid Madness Blaster, nabi tablets, Wubble Bubble Ball and the Hot Wheels Super Loop Chase Race Trackset.

Several items were found on both Target and TRU’s top toy list, including Leapfrog’s Leap TV, Spin Master’s Zoomer Dino (pictured above), the Paw Patrol Look-out Playset, Disney Infinity 2.0, Transformer’s Stop & Chomp Grimlock, FurReal Friends Get up and GoGO My Walkin’ Pup, Doc McStuffins McMobile, and the Nerf Mega Thunderbow.

Walmart unveiled its top 20 toy list last week. Check out its holiday plans and predictions here.

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