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Women In Toys gets facetime with Walmart, Hasbro

Women in Toys members have until September 5th to register to pitch Walmart buyers at the org's new Winning Moves workshop, which is set to take place in Dallas on October 6, the day before Fall Toy Preview starts.
August 22, 2014

Women In Toys (WIT), the professional organization supporting women in the toy industry, is running a workshop in Dallas just prior to the start of TIA’s Fall Toy Preview in the city, that will provide its members with the opportunity to pitch their products to mega retailer Walmart, as well as other toy companies. 

WIT’s Winning Moves empowerment workshop focuses on career development and business growth. As part of the day-long event, women-owned businesses can pitch their products directly to Walmart buyers, while female inventors can present their product ideas to toy companies, including Hasbro.

Along with pitches, the event will also include a speed mentoring session where those looking for advice can meet with toy experts. The event is scheduled for October 6, the day before the Fall Toy Preview starts.

The workshop builds on the Walmart WIT Economic Empowerment Initiative. It will also feature panel discussions on topics such as selling products to Walmart and strategies for raising capital and developing and manufacturing a product. Panelists will include Anne Marie Kehoe, VP of toys at Walmart US, and Melissa Bernstein, co-founder and co-owner of toymaker Melissa & Doug. 

The panel discussions are open to all registered Fall Toy Preview attendees. Pitch session applications are due by September 5, details are available here  and at Womenintoys.com.

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