Australia’s Moose Toys has appointed Mark Sullivan to General Manager of its US division. Sullivan began his career as a toy inventor before joining Tyco Toys in 1989, working his way up to SVP of marketing. He also has experience as SVP of Mattel’s Games & Entertainment, Wheels and Boys Toys division. More recently, he was EVP of marketing and design at Spin Master, a role he left in 2012.
Moose has resonated among boys recently with its gross-out property The Trash Pack. The garbage-themed line of collectibles has seen licensed deals for everything from magazines to candy across the UK and Eire, Germany, Austria, Switzerland and Scandinavia.