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Consumer Products

Disney lines up Marvel, Star Wars CP line

Disney Consumer Products is launching a brand-new back-to-school line featuring popular brands Marvel, Star Wars and Frozen.
August 13, 2014

Disney Consumer Products has released a new product line for the back-to-school season based on its best-selling brands, including Marvel, Star Wars and Frozen. The product line features a wide range of school supplies and clothing, based on characters from Disney and Pixar.

Disney’s back-to-school products are available at a number of retailers, including Amazon, Kohl’s, Nordstrom, Target,  Walmart and the Disney Store, with more products set to roll out later this summer and fall.

Highlights of the line include tech accessories like over-the-ear headphones and smartphone cases produced by KidDesigns, featuring Marvel’s Guardians of the Galaxy (US$19.99) or Disney’s Frozen (US$9.99).

On the apparel side, specialty US retailer Peek has created its first Disney collection. Available now at Peek and select Nordstrom stores, the apparel line includes graphic t-shirts for girls and boys. Also in apparel, tween lifestyle brand D-SIGNED has designed Disney-themed clothes available exclusively at Kohl’s. The D-SIGNED collection is inspired by the fashions featured on Disney Channel shows. It launched this summer with a collection from the new Girl Meets World series.

Also included are lunch boxes, totes and stationary featuring a number of characters from Doc McStuffins and Disney Princess to Marvel and Star Wars.

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