Four months after announcing a restructure of its consumer products division, FremantleMedia Kids & Family Entertainment is adding more talent to its CP plate.
Henry Or is joining Fremantle as its new VP for Kids & Family Entertainment in Asia. Formerly the director of Asia for HIT Entertainment, Or brings a wealth of experience to his new VP role. He will have overall responsibility for the kids business in the region, including building up the CP business. He is tasked with creating a new Asia sales team for the distribution of Fremantle’s titles across broadcast, digital and home entertainment platforms in the region.
Also joining Fremantle is Tracy Griffiths, formerly the group director of softlines for HIT Entertainment in EMEA. Griffiths will become VP of licensing and CP products for EMEA and Australia at Fremantle, and Nicola Herrmann has been named its new global brand director. Previously, Hermann was the was head of brand marketing at Zodiak Rights.
For the new job, Or will be based in Hong Kong while Griffiths and Herrmann will work out of the company’s offices in London.
Both Or and Griffiths will be responsible for developing local strategies for their respective regions. They’ll work to build up the licensing programs for brands like Strange Hill High and Tree Fu Tom, as well as manage local agents and licensees and generate new business. Both report directly to Rick Glankler, EVP and GM of FremantleMedia Kids &Family Entertainment.
The new VPs will look to grow Fremantle’s global presence, turning current and future brands into international franchises. Griffiths is also tasked with expanding the company’s existing agents business in EMEA.
Fremantle recently announced that it would divide its CP structure across four regions: The Americas, EMEA and Australia, the UK and Asia. The news saw Tessa Moore becoming SVP of global brand management and Caroline High tapped as senior licensing manager of the UK division. In other FremantleMedia UK news, Kate and Mim-Mim (pictured) launched this week on CBeebies.