Entertainment One Licensing (eONE) is continuing to bolster the US licensing program for its teen lifestyle brand SO SO Happy.
Following on the heels of announcing a new cosmetics partner, the eOne licensing arm has announced a new collaboration with alternative fashion company Iron Fist. The fashion co is known for its contemporary styles inspired by street art and underground cultures. Its licensed collection will include fashion tops and bottoms, blouses, sweaters, coats, dresses, jumpsuits and footwear.
Leading pop-culture fashion companies Loungefly and Goodie Two Sleeves are also on board to produce a collection of SO SO Happy clothes and accessories for the US market.
The Loungefly collection will include bags, wallets, coin purses, lanyards, lunch boxes, plush bags and backpack clips featuring SO SO Happy’s distinctive characters and designs. It will be previewed at MAGIC and available in the fall.