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LeapFrog buys up kids browser KidZui

LeapFrog Enterprises is boosting its tablet content with the acquisition of KidZui, the kid-safe internet browser previously owned by Saban Brands.
August 5, 2014

LeapFrog Enterprises is boosting its tablet content with the acquisition of KidZui, the kid-safe internet browser previously owned by Saban Brands.

Based in San Diego, California, KidZui launched its downloadable browser for kids in 2006. The company was purchased by Saban Brands in September 2012. Now, LeapFrog is jumping in to snap up the KidZui browser and technology.

KidZui currently powers LeapSearch, LeapFrog’s kid-friendly browser for its wifi-enabled learning tablets. Following the acquisition, KidZui will continue to power LeapSearch.

The LeapFrog browser lets kids, including those who are not yet readers, explore web content safely by categorizing content based on age and topic. It offers videos, pictures and other web-based content approved by LeapFrog’s team of learning experts.

In other LeapFrog news, the company is slated to launch LeapTV, its educational-active gaming console system for kids, this October. The company is counting on LeapTV, as well as its new kids activity product LeapBand, to raise profits for the second half of the year. Earlier this week, LeapFrog released its quarterly earnings results. Th company posted a drop in sales of 43%, saying that delays of product launches and unsold inventory hurt its results for the first quarter ending in June 30, 2014.

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