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Gruffalo jumps into SVOD with Hopster

It's the week of the little guys taking on SVOD giants. While PlayKids readies for battle with its 2.0 release and new kids shows, the UK-based preschool learning and TV app Hopster is also encroaching on Netflix territory.
July 31, 2014

It’s the week of the little guys taking on SVOD giants. While PlayKids readies for battle with its 2.0 release and new kids shows, the UK-based preschool learning and TV app Hopster is also encroaching on Netflix territory.

In an exclusive deal with their producer/distributor Magic Light Pictures, Hopster is bringing TV specials The Gruffalo and The Gruffalo’s Child to its VOD service, with both shows available now for Hopster’s users.

The UK startup will also bring the popular shows Thomas & Friends, Bob the Builder, Angelina Ballerina and Pingu to its preschool lineup this fall, following a content deal with HIT Entertainment.

Hopster is a subscription-based service that launched last year out of the UK. The on-demand TV channel comes in the form of an app that provides the under five set with age-appropriate shows and educational games. Proving to be a popular platform, Hopster is reported to have surpassed Netflix UK in terms of its preschool content.

Since its 2013 launch, the app has been downloaded by over 100,000 families in the UK. With the new additions to its kids content, Hopster will look to further increase its presence in the SVOD market.

Through Hopster, The Gruffalo films are coming to paid online streaming for the first time. The learning app got the exclusive to bring these properties to fans for the 15th anniversary of  the publication of The Gruffalo and the 10th anniversary of The Gruffalo’s Child, the Julia Donaldson picture books upon which the TV specials are based.

To mark the occasion, Hopster users will get a special in-app takeover, featuring a voiceover by Davina McCall and a new Gruffalo-themed interactive design. To promote both digital and physical content, existing and new Hopster subscribers can also get a personalized letter and Gruffalo stationery.

 

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