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Imira gets in fast lane with Tom Turbo

Spanish prodco Imira Entertainment is accelerating forward with a round of new distribution deals including two for successful Austrian kids property Tom Turbo.
July 21, 2014

Spain’s Imira Entertainment has inked a string of new international distribution deals including one for the global rights to the long-running Austrian live-action series Tom Turbo.

That deal sees Imira acquire the worldwide distribution rights (excluding Austria and China) for the popular 188 x 26-minute kids series based on Austrian author┬áThomas Brezina’s bestselling book series about a talking bike that solves mysteries.

The TV version originally aired on Austrian pubcaster ORF and Nickelodeon Germany and features an interactive element that allows kids to crack codes while they watch the program.

In addition, Imira has purchased the global distribution rights (excluding Austria) to Tom Turbo, The Movie (1 x 82 minutes)—an origin story that explores Tom Turbo’s earliest detective work—as well the Latin American rights to the animated film The Turboosters (1 x 70 minutes).

The movie, which is set in India, follows the adventures of three seventh grade students who must solve the mystery behind the tragic death of their school’s founder while saving Bloo’s Academy from the evil clutches of a villain named Skeller.

Rounding out its latest deals, Imira has taken Italian rights and Latin American rights to the environmentally-conscious animated series YooHoo & Friends (52 x 11-minute).

Created by Aurora World, the series for kids and parents features characters based on rare or endangered species and educates about the preservation of the environment.
Since its launch in 2007, the IP’s consumer products program has seen the sale of more than 34 million toy units, and in 2013, YooHoo & Friends was featured in a McDonald’s Happy Meal promotion across 40 European countries.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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