Popular user-generated gaming site Roblox has launched a new free-to-play app version for Android mobile devices that expands the platform’s existing global user base of more than 60 million players across PC, Mac and iOS.
Roblox Mobile for Android now offers the brand’s unique customizable, cross-platform experience, geared heavily to kids ages eight to 16, featuring user-friendly scripting and development tools that let users create and play games.
Roblox’s cloud-based system also allows for multiplayer capability, gameplay physics, social interaction, hosting and moderation.
The Android version will be updated regularly and give users access to Android-exclusive virtual items, Roblox’s in-game currency, Robux, as well as the IP’s Builder’s Club membership.
The launch also opens up opportunities for more developers to leverage Roblox’s Developer Exchange Program that lets users exchange virtual currency earned from their games for real cash. For example, if a game attracts more players, the more virtual currency it can earn.
According to comScore, Roblox is now the number one site for kids and teens in the US in terms of page views (three billion) and total engagement hours (60 million) per month.
The success of the platform is not surprising given the rise of other leading open-ended games like Minecraft and Disney Infinity.