Atlantyca Entertainment is taking Geronimo Stilton on a railway adventure across Italy, following a new licensing deal with Italian rail company NTV (New Shipping Travelers).
The deal sees the mouse journalist featured as on-board entertainment for the high-speed Italo trains. The animated series will run on TV screens located in the trains’ Smart Cinema coach cars.
In addition to the TV series, the promotion includes activities at Italo’s “Casa Italo,” a specially designed point-of-reference kiosk found in all Italo route train stations. At kiosks in the Milan and Rome stations, kids can get Geronimo Stilton kits, featuring books provided by Piemme, as well as an assortment of products like dental floss or tissues. The campaign will feature the Geronimo Stilton Classic and Geronimo Stilton Kingdom of Fantasy brands.
Atlantyca Entertainment maintains and manages the IP rights for the Geronimo Stilton brand and all of its franchises. It’s also the co-producer of the animated series, whose seasons one and two have been sold in more than 100 countries worldwide. The company’s licensing division manages the international licensing initiatives for all the Geronimo Stilton brands and its character spin-offs.