Disney selects kids tech startups for Accelerator program

ChoreMaster, Codarica, Sphero and Ubooly are among the kid-focused tech companies selected to take part in Disney's new 15-week mentorship program
July 8, 2014

Several children’s tech companies will take part in a new 15-week mentorship and investment program from Disney and global startup accelerator Techstars.

Disney Accelerator, first announced in February, selected 11 companies today from an array of tech startups to help them with future business plans, marketing campaigns, product launches and long-term strategies.  The companies will meet Disney executives, have access to the media giant’s resources and earn up to US$120,000 in investment capital. While those selected cover a variety of  industries, several kid-focused companies were among those chosen for the program.

ChoreMonster is a Cinncinnati-Ohio based company that launched in 2011 that uses web and mobile platforms that aims to make chores fun for kids.

Codarica started from a Swedish trio who wanted to introduce children ages five to 10 to the world of coding.

Sphero and Ubooly are two Boulder-Colorado based companies that also made the cut. Sphero combines physical and digital play with robots that can be controlled with a smartphone or tablet, while Ubooly is an interactive smart toy that got its start on Kickstarter.

The 15-week program winds up with a Demo Day in October when the teams will present their company to industry leaders and entrepreneurs.

Disney declined requests for an interview about Accelerator, as the program is just rolling out, and the startups and mentors have yet to develop relationships.

Last year, Warner Bros. and Turner had a similar initiative with Media Camp LA, where five media startups were also paired with industry experts to provide mentorship and seed money.


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