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Peppa Pig makes hard US push with soft goods

Following a recent deal that set up Jazwares as the North American master toy partner for the Peppa Pig brand, Enteratainment One Licensing (eOne) is continuing the preschool property's US expansion with five new licensing partners in the soft goods category.
June 19, 2014

Following a recent deal that set up Jazwares as the North American master toy partner for the Peppa Pig brand, Enteratainment One Licensing (eOne) is continuing the preschool property’s US expansion with five new licensing partners in the soft goods category.

Set to roll out this later year, Peppa Pig will expand its presence at specialty retailers nationwide with the extension of the brand’s plush collection. An assortment of Beanie Babies from new US licensing partner Ty will feature Peppa, Brother George and other characters from the popular tv series.

On the apparel front, the brand has inked a partnership with Happy Threads to launch Peppa Pig-themed apparel for girls ages 12 months to seven years.  Komar Kids has signed on to produce the brand’s first children’s sleepwear collection in the US. Additionally, children will have access to a new collection of colorful and eye-catching backpacks, bags, lunch kits, luggage, headwear, hosiery and cold weather accessories from Accessory Innovations.

Rounding out the new assortment of soft goods, Character World will launch a collection of Peppa Pig-themed bedding and home accessories, including blankets and throws, bath and beach towels, cushions, and inflatable and bean-filled chairs featuring the show’s signature graphics and colors.

Peppa Pig is a top-rated series on Nick Jr. and has seen an expanded airtime schedule in 2014, playing six times per weekday and 24 times on the weekends.

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