The licensing program surrounding Zodiak Kids’ preschool series Tickety Toc is continuing to expand as Biplano – the brand’s Iberian agent – has signed two new licensees in the territory.
Coming on-board is educational games and puzzles maker Educa Borras. Its Tickety Toc line of games and puzzles will roll out this year, either in late fall or early winter.
Also joining the licensing program is publishing giant Random House. Its Tickety Toc product line will include story, activity, sticker, touch, sound, novelty and educational books, set to hit the market in Spain later this fall.
The two new licensing deals come on the heels of the announcement that Tickety Toc’s master toy partner, Vivid Imaginations, has struck a distribution deal with Spanish toy company Famosa to distribute Vivid’s line of plush, figures, games and playsets throughout Spain and Portugal.
Meanwhile, the Tickety Toc show has been airing on Clan TV, the Spanish free TV kids’ broadcaster, since January 2014. The show also airs on Nick Jr in Spain.