Superman
Consumer Products

Mattel and WBCP renew pact for DC Comics toys

Warner Bros. Consumer Products and Mattel are keeping their 15-year ongoing partnership alive under a new multi-year agreement that grants the toyco rights to continue as master toy licensee for the entire existing DC Comics character portfolio as well as for upcoming film and TV projects.
June 13, 2014

Warner Bros. Consumer Products and Mattel are keeping their 15-year ongoing partnership alive under a new multi-year agreement that grants the toyco rights to continue as master toy licensee for the entire existing DC Comics character portfolio as well as for upcoming film and TV projects.

The deal gives Mattel full access to the breadth of the DC Comics vault of characters, which includes Batman, Superman and Wonder Woman.

On top of existing DC Comics characters and existing content, the extension includes Mattel’s rights to produce toys based on future DC Comics films, animation and television projects that are developed and produced during the term of the agreement.

For that matter, Mattel is already set to develop toy lines for two of Warner Bros.’ theatrical releases, including the summer 2016 release of Batman v Superman: Dawn of Justice, and the recently announced Justice League film, to follow.

Mattel will also have the opportunity to create products with newly announced DC Comics–based television series Gotham, Constantine and iZOMBIE, which will all debut during the 2014–15 television season.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu