Entertainment One and its licensing arm are expanding its teen pop culture property SO SO Happy, with new comedy shorts and a line of cosmetics.
Following last year’s acquisition of licensing agency Art Impressions, Canada/UK-based eOne’s licensing division continues to build its multi-platform strategy for SO SO Happy.
Currently in production are 13 x two-minute comedic shorts, due for delivery next spring, which will be hosted on social media sites and a new SO SO Happy site also set to launch in the spring.
Along with the shorts, SO SO Happy is bolstering its US licensing program with a new partnership with Kelly Teegarden Organics. The skincare company is launching a new collection of SO SO Happy licensed cosmetics and skincare products targeting teens and young adults.
Kelly Teegarden is a mother and stage III thyroid cancer survivor, whose products are known for their rigorously researched formulations. The SO SO Happy collection will feature a range of cosmetics and beauty products with certified organic and natural, non-GMO ingredients. The collection will offer palettes and fashion-forward creations, like lip gloss with an LED light and built-in mirror.
The cosmetics and skin care line are slated to roll out next spring. Plans for distribution to specialty shops, boutiques, and department stores are also set for spring 2015. All products will be manufactured in the US.
The SO SO Happy brand focuses on promoting love, self-confidence, respect and anti-bullying in young people. It recently extended its global presence by setting up shop in Australia.