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Genius Brands bounds onto LeapPads, launches distribution division

Genius Brands International has inked a deal with LeapFrog that will see Genius Brands' Baby Genius, Secret Millionaires Club and Thomas Edison's Secret Lab join LeapFrog's library of kids learning content. And it's tapped Andrew Berman to head up its new distribution division.
June 5, 2014

Genius Brands International has inked a deal with LeapFrog that will see Genius Brands content added to LeapFrog’s library.

Baby Genius, Secret Millionaires Club and Thomas Edison’s Secret Lab will all make the jump to LeapFrog’s kids learning tablets.

The Genius Brand properties will run on the LeapPad line of tablets, including the LeapPad Ultra and LeapPad2 Custom Edition.

Genius Brands is an entertainment and marketing company that designs content for toddlers to tweens. The partnership with LeapFrog will continue to broaden the reach of Secret Millionaires Club, and the digital presence of Baby Genius. On LeapFrog’s end, the agreement is the latest in a series of moves to increase its interactive presence and reach more kids with the content offered on their tablets.

In addition to the LeapFrog deal, Genius Brands announced that it has appointed longtime distribution executive Andrew Berman to its new global distribution division.

Berman is now the new SVP of global sales. He will be responsible for overseeing worldwide distribution of the company’s  content catalogue, including  Secret Millionaires Club, Baby Genius, Stan Lee’s Mighty 7, Thomas Edison’s Secret Lab and more, across all media platforms.

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