TreeFuTomNew
Consumer Products

Fremantle Kids & Family restructures CP ops

FremantleMedia Kids & Family Entertainment has introduced a new consumer products structure that is divided across four regions: The UK, EMEA and Australia, the Americas and Asia. As such, Carl Lumbard will be leaving the company, 18 months after his appointment as head of licensing strategy and business development.
May 27, 2014

FremantleMedia Kids & Family Entertainment has introduced a new consumer products structure that is divided across four regions: The UK, EMEA and Australia, the Americas and Asia. As such, Carl Lumbard will be leaving the company, 18 months after his appointment as head of licensing strategy and business development.

Kids & Family EVP/GM Rick Glankler, who oversees the company’s entire kids and family entertainment division, will oversee the new global division and its territory-specific strategies that will aim to promote and globally build main brands such as Tree Fu Tom and Strange Hill High. Glankler will be appointing VPs to run the territory specific strategies for the four key regions and these VPs will report into him.

Tessa Moore will become SVP of global brand management and Caroline High has been promoted to senior licensing manager of the UK division.

Earlier this year, the company launched “Spring Into Action,” a brand awareness campaign to promote new episodes of Tree Fu Tom on UK net CBeebies, as part of a heavy promotional push across the territory. The second season of popular series Strange Hill High, meanwhile, debuted last month on CBBC UK.

With files from Aaron Hutchins

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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