As the international broadcasting reach of Spin Master’s first preschool series PAW Patrol continues to grow, the Toronto, Canada-based entertainment company is set to debut the hit property’s new toy line at Toys ‘R’ Us locations across Canada and online at toysrus.com on May 18.
The product range for kids three and up will include figures, plush, and vehicles featuring main character Ryder and his pack of six heroic rescue pups. Toys ‘R’ Us will offer the line exclusively through June while additional select retailers will pick up the line from June 22.
Produced in partnership with Nickelodeon, the CG-animated action-adventure series, which features a curriculum focused on citizenship, social skills and problem-solving, has been a top-rated program since debuting on Nick US in August 2013.
Following a season two acquisition last November, Nick will air brand new episodes of the series on May 27 and May 29 at 12 p.m. (ET/PT).
The reach of the brand has also continued online at Nickjr.com thanks to a recently launched PAW Patrol short-form video series featuring select scenes and outtakes.
Spin Master owns the worldwide toy rights to the series and also produces and distributes PAW Patrol in Canada through broadcast partners TVO, Knowledge Network and City TV.
Nick manages the global (excluding Canada) distribution, licensing and merchandising rights on behalf of Viacom International.