Vamplet
Consumer Products

Ex-Hasbro toy designer goes from cute to creepy in new plush line

Former Hasbro toy designer Gayle Middleton, who played a hand in the success of the My Little Pony and Littlest Pet Shop toy brands, is channeling her darker side in a new line of ghostly collectibles called Vamplets.
May 13, 2014

Former Hasbro toy designer Gayle Middleton, who played a hand in the success of the My Little Pony and Littlest Pet Shop toy brands, is channeling her darker side in a new line of ghostly collectibles called Vamplets.

Middleton’s initial line of six Vamplet monster babies made its first debut in 2010, and now she has launched a Kickstarter campaign to fund her latest designs, which include a plush Baby Undead Dragon and toe-nibbling little fur balls called Bitemares.

The campaign, which has already exceeded its goal of raising US$15,100, will run until May 19. The collectibles have already inspired a series of graphic novels from Action Labs.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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