Child development TV network BabyFirst has jumped into the second screen interactive space with the launch of BabyFirst’s U-verse App, a new educational app made exclusively for AT&T U-verse subscribers.
Available for free on the Apple App Store, the app’s activity room lets babies and toddlers, with the help of parents, create their own images using an iPad or iPhone and then view them on the TV screen while tuned in to BabyFirst’s U-verse channel.
Along with teaching hand-eye coordination, the app includes special tools that introduce children to colors, animals and shapes.
The BabyFirst channel first launched on AT&T U-verse in September 2013 and is included in the U-family and U300 packages and above on Channel 310 in Standard Definition.
BabyFirst TV is currently available to more than 80 million households in 33 countries including the US where it reaches more than 40 million homes via DIRECTV, Dish Network, Comcast and AT&T U-verse.
AT&T U-verse is now a nearly US$14 billion annualized revenue stream in only seven years since its initial launch in 2006.
The app release also comes on the heels of AT&T’s new U-verse KIDS! app which launched in February and features kid-appropriate remote control functions and TV channels.