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Sesame Street gang to star in seasonal toy lineup

Pennsylvania-based toymaker Wicked Cool Toys has inked a multi-year licensing agreement with Sesame Workshop for summer and seasonal toys that will feature classic characters including Elmo, Cookie Monster and Abby.
May 6, 2014

Pennsylvania-based toymaker Wicked Cool Toys has inked a multi-year licensing agreement with Sesame Workshop for summer and seasonal toys that will feature classic characters including Elmo, Cookie Monster and Abby.

The licensing agreement covers North America, and the line is expected to feature items such as balls, hoppers, sand toys, sprinklers, sandboxes, water/sand activity tables, pools and more to hit retail beginning in late spring 2015.

Sesame Street isn’t the only classic property in Wicked Cool Toys’ growing portfolio – the company recently acquired the worldwide rights to develop and market products based on the 35-year-old Garfield brand.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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