AngelinaBallerina
Consumer Products

Universal scores distribution rights to HIT preschool portfolio

The multi-year partnership allows Universal to market and distribute packaged media and multi-platform digital content for hundreds of titles within HIT's preschool portfolio.
May 2, 2014

Mattel-owned HIT Entertainment, home to such preschool brands as Angelina Ballerina and Thomas & Friends, has granted Universal Studios Home Entertainment the DVD, SVOD and VOD distribution rights to its content library in the US and Canada.

The multi-year partnership allows Universal to market and distribute packaged media and multi-platform digital content for hundreds of titles within HIT’s preschool portfolio. The deal, which will go into effect on October 1, spans Blu-ray, DVD, Electronic Sell-Through, SVOD and VOD platforms.

Additionally, the two companies will work together to distribute new content produced by HIT, including the upcoming Thomas & Friends feature length special, “Tale of the Brave,” due out this fall.

Universal is no stranger to Mattel content. The company currently distributes Blu-Ray, DVD and digital animated content based on Mattel brands including Barbie, Monster High,  and Hot Wheels, as well as live-action content for American Girl.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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