Mattel is looking to liven up Barbie – quite literally. The iconic plastic fashion doll, which has seen continuously falling sales over the past year, is set to star in a live-action comedy movie from Sony Pictures Entertainment, Mattel and Parkes+MacDonald/Image Nation.
The movie is being scripted by Jenny Bicks, who most recently co-wrote Rio 2 and also wrote the feature film What a Girl Wants, and produced by Walter F. Parkes and Laurie MacDonald, the duo that helped launch DreamWorks. Executive producers include Parkes+MacDonald’s president Marc Resteghini and Julia Pistor, who will serve on behalf of Mattel’s Playground Productions.
The film will go into production by the end of the year.
Over the past 50 years, Barbie’s career path has spanned more than 150 jobs. In her live-action big-screen debut, she will inhabit many of these past roles while reinforcing her relationship with the fashion world.
The film marks the second collaboration between Sony Pictures and Mattel, which are currently developing a film adaptation of Masters of the Universe, based on Mattel’s popular action figures.