After successful debuts in France and the UK, and an announced launch in the US, Nickelodeon’s My Nick Jr. personalized on-demand programming service is now heading to Asia in a deal struck by Viacom International Media Networks (VIMN) Asia and SMIT, a Hong Kong-headquartered digital tech company that provides OTT solutions for the pay-TV industry.

The partnership will see the My Nick Jr. app launch in China, marking the first time the service will be offered as a dedicated over-the-top (OTT) service.

SMIT subsidiary Shenzhen Video Mall Network Technology will make the service available to subscribers of its OTT internet video service platform iVmall, which will roll-out My Nick Jr. for iOS and Android apps and on a dedicated website by mid-2014.

The iVmall service will be China’s first completely paid subscriber model for an internet video service.

Hundreds of popular Nick Jr. episodes from hit titles including Dora the Explorer, Go, Diego, Go!, Team Umizoomi and Ni Hao Kai Lan will be featured on China’s My Nick Jr. The interactive TV platform, which features both scheduled programming and on-demand options, lets parents customize video playlists for their preschool child and curate titles based on 11 educational themes, such as problem solving, math and language. Preschoolers can rate their favorite episodes and My Nick Jr. then learns the preferences of the child and chooses eps to play accordingly.

Viacom’s SMIT partnership also marks the first time My Nick Jr. will be offered in two languages (English or Mandarin) in one market.

The launch, which was announced at the Asia Pacific Operators Summit (APOS) in Bali this week, is particularly significant for the companies as internet video viewership continues to grow in the region. According to a new report by The China Internet Network Information Center (CNNIC), 247 out of nearly 500 million Chinese mobile users now watch videos online in China.

My Nick Jr. first launched in 2012 on CanalSat in France, and the platform is now available to more than two million Virgin Media TiVo homes in the UK, and will soon launch in the US to Verizon FiOS customers. VIMN Asia expects to roll the service out to additional Asia pay-TV/OTT operators in due time.